For the ones changing the world.
About us.
The Berlin-based conscious beauty brand was founded by Jennifer Baum-Minkus with a clear mission – to ring in a new era for the beauty industry with product innovations that are better for both people and the planet. The brand represents a conscious and holistic approach to beauty that focuses on positive change and pushes the industry forward through innovation – from selecting safe ingredients and developing high-performing formulas or sustainably designed packaging solutions to rethinking standards. The close link between nature and science is at the heart of all gitti products. During development, gitti prioritises maximising the use of ingredients of natural origin and complements them with carefully selected, highly effective functional ingredients.
From the very beginning, gitti became known for its nail colours with innovative plant- and water-based formulas that offer high performance when it comes to brilliant shine and durability. Our colour collection is specially designed by our Creative Studio in Berlin. All gitti products are always vegan and PETA-approved. Over the years, gitti has grown into a global multi-category brand with a portfolio that ranges from nail products to make-up and skincare.
Founder story.
A few years ago, during a dinner party in Berlin, our founder Jenni was asked, “What would you do, if you weren’t afraid?”
An answer popped into her head immediately – glitter nail polish. That night, she began researching, for the first time in her life, the subject of nail polish. What she found out was shocking – many products contain ingredients that are considered controversial for their impact to the environment and our health. Two years and countless formula trials later, gitti nail polish was launched with alternative responsible ingredients—and it sold out in two hours.
An answer popped into her head immediately – glitter nail polish. That night, she began researching, for the first time in her life, the subject of nail polish. What she found out was shocking – many products contain ingredients that are considered controversial for their impact to the environment and our health. Two years and countless formula trials later, gitti nail polish was launched with alternative responsible ingredients—and it sold out in two hours.
What we stand for.
Consciousness.
We have a conscious approach to everything we do and to how we define beauty – from the ingredients and packaging we select to our processes, actions and mindset. We focus on positive change and develop products that are better for you and the planet.
Confidence.
We are confident in our products. We believe in their quality, performance and the way they make you feel. We want to fuel confidence and empower everyone to dare to be their true selves and follow their dreams.
Community.
We are empowered, guided and inspired by our community. We aim to develop better, more responsible and more innovative products because of them, and for them. We set trends and always work on coming up with new colourways and collections that offer stylish yet carefully curated choices for our community. Changing the beauty industry is a true community effort.
Consciousness.
We have a conscious approach to everything we do and to how we define beauty – from the ingredients and packaging we select to our processes, actions and mindset. We focus on positive change and develop products that are better for you and the planet.
Confidence.
We are confident in our products. We believe in their quality, performance and the way they make you feel. We want to fuel confidence and empower everyone to dare to be their true selves and follow their dreams.
Community.
We are empowered, guided and inspired by our community. We aim to develop better, more responsible and more innovative products because of them, and for them. We set trends and always work on coming up with new colourways and collections that offer stylish yet carefully curated choices for our community. Changing the beauty industry is a true community effort.
We take responsibility for our planet.
We are aware of our responsibility to the environment and are 100% committed to positive change. Therefore, we implement strict measures along the entire supply chain to minimise our environmental impact.
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